In a highly competitive economy, companies need to stay ahead of their competition if they are to stay afloat. To this end, companies routinely scan all the public information they can find about competitors, including annual reports, scientific papers, regulatory filings, and social media. They talk with key opinion leaders and utilize other primary sources of information. Placed in perspective, this information is a sort of early warning system for companies in competitive markets, helping them to navigate the waters of the business world. The field is called competitive intelligence (CI).